- Performance Marketing × AI Automation
We don't just run ads. We engineer growth.
Performance Marketing + AI Marketing Automation, built for B2B brands that scale on data not guesswork.
Selcast is a performance-first marketing partner for B2B, B2C and enterprise brands that are done paying for “impressions” and ready to pay for outcomes. We run high-budget Google Ads and Meta Ads programs engineered around ROAS and we’re building the AI automation layer that will let your entire marketing engine run itself.
Built for brands that measure everything
$4M+
in ad spend managed
4.2×
average ROAS across active accounts
Certified
Google Ads & Meta Ads Partners
B2B & Enterprise
focused not generic retail
Most agencies sell activity. We sell outcomes.
Marketing budgets are climbing while pipelines flatten. Reporting fragments across dashboards, cost per qualified lead drifts north, and no one can point to the lever that will change the trajectory. That’s the gap we close.
AI Marketing Automation
- Engine A
Operational discipline
Performance Marketing
High-budget Google Ads and Meta Ads programs engineered around ROAS, pipeline quality, and account level accountability.
- Search, Performance Max & YouTube built for demand capture
- Meta prospecting & retargeting with creative-testing discipline
- Weekly budget shifts tied to modelled ROAS, not last-click
- Full-funnel attribution reconciled with your CRM data
- Engine B
Operational discipline
AI Marketing Automation
The system that captures, nurtures, and converts leads automatically,
so no lead you pay for ever goes cold waiting on a human to notice it.
- Unified CRM & inbox every lead and conversation, across SMS, WhatsApp, web chat, and social, in one place
- Automated booking & follow-up leads self-schedule and get persistent follow-up until they convert
- Lead scoring & workflow automation leads qualified and routed to the right rep the moment they come in
- Automated reporting & reputation live dashboards, alerts, and review requests running in the background
Data-first. Not deck-first.
We don’t win rooms with slideware. We win them with account audits, spend models, and a system your CFO can defend. Every engagement is instrumented, forecasted, and reported the way an enterprise operator expects.
Operating principle
Every dollar we spend has a name, a job, and a scoreboard.
We do not report on impressions or clicks as an outcome. Every media dollar is tagged to a campaign hypothesis, a target CAC, and a measurable pipeline effect within a defined window.
94%
of budget mapped to a named hypothesis
7d
median time between insight and action
1
single source of truth per account
Enterprise-grade governance
Named seniors on every account, weekly working sessions, and a written change log so nothing moves without a reason.
ROAS-native measurement
Blended ROAS reconciled with CRM revenue not a last-click platform screenshot.
Media × automation in one team
Media buyers and automation engineers sit on the same pod, so the model your buyers use is the one your data team built.
Serious about compliance
Server-side tracking, consent-mode aware, and clean-room ready when your legal team asks.
The Selcast Scaling Loop
A four-stage operating system we run against every account repeatable, measurable, and designed to close the gap between insight and action.
01
Stage 1 of 4
Diagnose
Full account, spend and attribution audit. We map what’s leaking, where budget under-performs, and where signal is being lost.
02
Stage 2 of 4
Structure
We rebuild your campaign architecture around ICP, intent and margin not the platform’s default templates.
03
Stage 3 of 4
Scale
Controlled spend increases tied to modelled ROAS. Weekly working sessions. Nothing scales blind.
04
Stage 4 of 4
Automate
The signals we’ve been reading manually get handed to the automation layer, so the account operates itself between reviews.
Proof, not promises.
01
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Industry
SaaS · Enterprise
Timeframe
9-month engagement
ROAS lifted from 2.1x → 4.6x on $1.2M+ spend
02
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Industry
B2B services
Timeframe
6-month engagement
CPQL down 41% while pipeline volume doubled
03
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Industry
D2C · High-consideration
Timeframe
12-month engagement
Blended ROAS held at 5.2x across 3.4x spend increase
What clients say.
“They rebuilt our paid programe from the ground up. Same budget, materially better pipeline and we can finally see what’s working.”
Sarah Mitchell
[Head of Marketing], [BrightWave Technologies]
“Selcast is the first team we’ve worked with that reports on outcomes our CFO actually recognises. That alone changed the conversation internally.”
[ Daniel Carter]
[Chief Operating Officer], [ NovaScale Solutions]
“Weekly working sessions, a written change log, and a scoreboard we both look at. It stopped feeling like an agency and started feeling like an operator.”
[Priya Sharma]
[Growth Director],
[Elevate Digital]
Ready when you are
Let's find out what your marketing budget is actually capable of.
Book a free growth audit. We’ll dig into your accounts, spend structure and attribution, and come back with a written point of view on where the next material lift is no obligation to work with us.